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iPhone Application Aims to Prevent Drunk Driving

Seattle-based legal directory, Avvo, has launched a new iPhone application that not only calculates one's blood alcohol concentration (BAC), but also provides the number of local cab companies if one's blood alcohol concentration exceeds 0.08% and offers recommendations for driving under the influence lawyers if the individual happens to get pulled over by the police.

The application, properly titled Last Call, allows users to log the number of drinks consumed during a set period of time. The application also takes into account what type of beverage the individual is consuming, the size of the beverage, and the person's age, gender, and weight. Based on this information, Last Call graphically displays the individual's BAC results, which are constantly updated to reflect continued consumption and the passage of time. When an individual's blood alcohol concentration reaches 0.08%, the line on the graph turns red, as do the corresponding numbers.

Avvo developers began discussing the idea of developing such an application for the iPhone after realizing that 'DUI' was one of the most popular terms searched on the company's online attorney directory. Avvo developers even tested the accuracy of Last Call at local bars, where they calibrated the blood alcohol concentration calculator against an actual breathalyzer machine. According to developers, Last Call proved to be quite accurate.

Avvo CEO Mark Britton emphasized the usefulness of the application, stating, "Last Call is awesome because on the front end we can help you understand where you are in your alcohol consumption. But, secondarily, if you have drunk too much and you need a taxi on the one hand or you have been picked up and need a DUI lawyer, you can get both of those in real time."

Despite the accuracy and usefulness of Last Call, it took a while for the application to be approved by Apple's legal counsel. Because Avvo could be opening itself up to potential legal pitfalls by making Last Call widely available, the company has taken the necessary precautions by putting a number of disclaimers in place. A description of the service in the iPhone store emphasizes that, "Last Call is provided for entertainment purposes only."

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Posted by L.M. on November 11, 2008 12:45 PM |

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